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What is Transformational Marketing and Why It’s Vital for Your Business featured image

What is Transformational Marketing and Why It’s Vital for Your Business

Transformational marketing is a concept that has been around for centuries. Marketing guru Philip Kotler first coined the idea of transformational marketing in the 1960s. Kotler defined it as “a process of creating value for customers and shareholders alike by constantly innovating and marketing new products and services.” Transformational marketing has since evolved and is …

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Difference, Pros and Cons of Webinar vs Virtual Event Which is Right for You featured image

Difference, Pros and Cons of Webinar vs Virtual Event: Which is Right for You?

Are you thinking of hosting an event, but aren’t sure if a webinar or virtual event is the way to go? In this article, we’ll discuss the difference between webinars and virtual events, as well as pros and cons of each. By the end of this article, you’ll be able to make an informed decision …

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What is the role of a healthcare staffing agency featured image

What is the role of a healthcare staffing agency?

Healthcare staffing agencies fulfill many different roles, but the most important thing they do is fill open job positions with qualified employees within the healthcare industry. Although hiring competent employees seems like a rather straightforward process, there are many nuances that must be addressed for organizations to successfully fill vacant jobs. Posting job openings online, …

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