In the digital age, choosing the right platform for your business is crucial. Behance and Wix, two leading online platforms, cater to different needs and deliver distinct benefits. But which one is right for your business? Understanding the intricacies of Behance vs Wix is vital to leverage their potential effectively. This article delves deep into each platform, their differences, similarities, pros, and cons, and provides guidance on choosing the right one to align with your business objectives.
What is Behance and what is Wix?
Behance is a social media platform owned by Adobe, designed to allow individuals to showcase and discover creative work. This platform has a focus on design and includes works such as graphic design, fashion, illustration, industrial design, and photography. Users can create portfolios of their work and broadcast it widely and efficiently. It’s primarily used by artists, designers, and agencies to showcase their creative works.
On the other hand, Wix is a cloud-based web development platform that allows users to create HTML5 websites and mobile sites through the use of online drag and drop tools. With Wix, businesses and individuals can create their own professional websites without needing to understand coding. Wix provides a wide range of templates, apps, and features that can be customized, including e-commerce and appointment booking capabilities, which makes it a useful tool for businesses of all sizes.
Key differences between Behance and Wix
- Purpose of the platforms: Behance is designed as a platform for showcasing and discovering creative works. In contrast, Wix is a web development platform meant for creating and hosting websites.
- Ease of use: While both platforms are user-friendly, Wix is often praised for its intuitive drag-and-drop interface that makes it easy for anyone to design a website, even without technical skills.
- Customizability: Wix offers greater customization features, including a large variety of templates and apps that can be added to a site. Behance, on the other hand, provides fewer customization options, focusing more on the presentation of creative work.
- E-commerce capabilities: Wix offers robust e-commerce capabilities, allowing businesses to sell products directly from their site. Behance, however, does not offer e-commerce capabilities.
- Audience: Behance is largely used by creative professionals looking to showcase their work and get noticed by potential employers or clients. Wix, in contrast, is used by a broad range of users, from individuals to businesses wanting to establish their online presence.
Key similarities between Behance and Wix
- Online platforms: Both Behance and Wix are web-based platforms, allowing users to create and manage content from any device with an internet connection.
- User-friendly: Both platforms are designed to be user-friendly, with intuitive interfaces that make it easy for anyone to use, regardless of their technical expertise.
- Templates: Both platforms provide a variety of templates to help users get started with creating their content.
- SEO Tools: Both Behance and Wix provide tools to help optimize content for search engines, making it easier for users to increase their online visibility.
- Social media integration: Both platforms offer the ability to integrate with social media, enabling users to share their content across various social networks and reach a wider audience.
Pros of Behance over Wix
- Portfolio-centric: Behance’s design and functionality are specifically tailored towards portfolio building and showcasing. This is particularly beneficial for creative professionals such as designers, artists, and photographers.
- Creative community: The platform connects a global network of creatives, providing opportunities for exposure, networking, and inspiration.
- Job listings: Behance has a job list feature where users can find and apply for creative jobs, a feature not available on Wix.
- Integration with Adobe Creative Cloud: Being an Adobe product, Behance seamlessly integrates with Adobe Creative Cloud services. This makes it easier for users to upload their works directly from software like Adobe Photoshop or Illustrator.
- Cost-effective: Unlike Wix, which operates on a freemium model, Behance allows users to upload unlimited projects for free.
Cons of Behance compared to Wix
- Limited customization: Behance offers less customization compared to Wix. Users cannot change the layout and design of their portfolio pages as extensively as they can with a Wix website.
- Lack of e-commerce capabilities: Behance does not support e-commerce. If you’re a business looking to sell products or services online, Wix is the better option.
- No personal domain: Behance does not offer the option to have a personal domain name, unlike Wix, which provides this feature in its premium plans.
- No full website capabilities: Behance is primarily a portfolio site, lacking many of the features you would expect from a full website, such as multiple pages, a blog, or a contact form.
- Target audience: While Behance is a great platform for creatives, it might not appeal as much to those outside the creative industry. Wix, with its more generalized approach, can be suitable for a wider range of users.
Pros of Wix over Behance
- Complete website builder: Wix offers comprehensive website building capabilities, allowing users to create multiple pages, blogs, and contact forms. It’s suitable for building full websites, unlike Behance, which is mainly for portfolios.
- High customizability: Wix provides more flexibility in terms of design and layout, with a wide array of templates and the ability to customize nearly every aspect of a website.
- E-commerce capabilities: Wix supports e-commerce, with tools to create online stores, manage inventory, and process payments, features that Behance lacks.
- Personal domain: With Wix, users can have their own personalized domain name, a feature not available on Behance.
- App market: Wix has an extensive app market, offering various add-ons to enhance the functionality of a website, such as appointment booking, live chat, and more.
Cons of Wix compared to Behance
- Cost: While Wix offers a free version, many essential features are only available in the paid plans. Behance, on the other hand, allows users to showcase unlimited projects for free.
- Less focused on portfolio showcasing: While Wix can be used to create portfolio websites, it doesn’t focus solely on portfolios like Behance does.
- Lack of a creative community: Unlike Behance, which has a strong community of creatives, Wix doesn’t have a similar network for users to connect, share works, and find inspiration.
- SEO limitations: While Wix offers SEO tools, it’s sometimes criticized for not being as SEO-friendly as some other website builders.
- Learning curve: With more extensive features and customization options, Wix may require a steeper learning curve compared to Behance, especially for beginners.
Situations when Behance is better than Wix
- For portfolio showcasing: If you are a creative professional looking to showcase your work and portfolio, Behance’s structure and design-centric community makes it an ideal choice.
- Networking in the creative industry: If networking and exposure in the creative industry is important, Behance’s community can be a valuable asset.
- When you want to apply for creative jobs: If you’re seeking employment in the creative field, Behance’s job listings feature can provide opportunities.
- Integration with Adobe Creative Cloud: If you frequently use Adobe Creative Cloud services, Behance’s integration with these tools can be very beneficial.
- When budget is a constraint: If you are on a tight budget, Behance’s free offering for showcasing unlimited projects can be more appealing than Wix’s freemium model.
Situations when Wix is better than Behance
- For full website creation: If you need to create a full-fledged website with multiple pages, a blog, contact forms, or other typical website features, Wix is a better choice.
- For e-commerce: If you’re planning to run an online store, Wix’s robust e-commerce capabilities make it the superior option.
- When high customization is needed: If you want a highly customizable website with a unique layout and design, Wix’s wide array of templates and customization options would serve you better.
- For business branding: If you want to have a website with your own personalized domain name for better brand recognition, Wix offers this feature unlike Behance.
- When requiring specific website functionality: If you need specific features or functionality for your site such as appointment booking or live chat, Wix’s extensive app market can provide these.
Behance VS Wix Summary
Ultimately, the choice between Behance and Wix should align with your business needs and goals. Both platforms offer unique benefits, with Behance excelling in portfolio presentation and creative networking, and Wix standing out with its comprehensive website building and e-commerce capabilities. By understanding these differences, businesses can make an informed decision and utilize these platforms to their full potential, fostering growth and success in the digital realm.
|Full website creation
|Ease of Use
|User-friendly, limited customization
|Highly customizable, drag-and-drop interface
|Comprehensive tools for online stores
|Wide range of users, including businesses
|Free, unlimited projects
|Freemium model, paid plans for advanced features
|Portfolio-centric, creative community, job listings, Adobe Creative Cloud integration, cost-effective
|Complete website builder, high customizability, e-commerce capabilities, personal domain, extensive app market
|Limited customization, no e-commerce, no personal domain, no full website capabilities, target audience
|Cost, less focused on portfolio showcasing, lack of a creative community, SEO limitations, learning curve
|Showcasing creative work, networking in the creative industry, applying for creative jobs, integration with Adobe Creative Cloud, budget constraints
|Full website creation, e-commerce, high customization needs, business branding, specific website functionality