We all know that the best way to increase the number of visitors to your website is by improving its ranking in search engine results. The more traffic you get from Google, the more business you will receive. This is why experts agree that using effective SEO link building techniques is crucial if you want to rank higher in search engines. If you’re looking for SEO link building techniques to make your site rank higher in search engines in 2022, then you’ve come to the right place.
In this article, we’ll cover:
- What is link building
- Why link building is important
- The different types of links
- Effective link building strategies you can use to rank higher in search engines in 2022
What is link building?
Link building is a process of getting other websites to include links to your site on their own pages. These links can be text or images, and they can be placed anywhere on the page.
When Google sees these links on other sites, it recognizes them as votes for your site’s relevancy. Thus, it increases the rankings of your site in search engine results.
That being said, there are many different ways to build links for your website and make it rank higher than others on Google. Some of them are tried and true, but others are not as effective as they once were. It’s important to stay up-to-date on changes in the SEO industry, so we did some research for you: here are our top five link building techniques that will work well in 2022!
Why is Link Building So Important?
Link building is important to get your website to rank because it helps search engines determine that your content is relevant and trustworthy. When you build links from other sites, it shows that there are people who are interested in your content enough to link back to it. This helps search engines determine what topics are popular and what isn’t, which can help them automatically show relevant results for searches.
The Different Types of Links
There are two types of links: dofollow and nofollow. Dofollow links are those that pass on authority to your website when they are clicked on. Nofollow links don’t pass on any authority whatsoever, but they can still be useful in other ways (we’ll get into that later).
Nowadays, Google has gotten so good at detecting which links are spammy or manipulative that it doesn’t trust just any old link anymore—and for good reason! So if you want to rank higher than your competitors in Google, you need a strategy that will help you acquire high-quality backlinks without getting penalized by Google’s algorithms.
Effective Link Building Strategies for 2022
There are several different strategies that can help you get links from other sites, but today we’re going to talk about some of the most effective ones.
1 – Start with keyword research:
The first thing you need to do is figure out what keywords people are searching for on Google. You can use tools like SEMrush or Ahrefs to find out this information, but there are also free tools you can use like Google Keyword Planner and Ubersuggest which will help you figure out what people are searching for.
2 – Use keywords in anchor text:
Make sure that when you build links to your site, you use keywords in the anchor text (the text that appears when someone clicks on a link). This will help improve the relevancy of your site and help it rank higher in search engines such as Google.
3 – Do a lot of link building:
Link building is a crucial part of your SEO strategy.
A small website with no links is like a tree with no branches—it’s not going anywhere. But once you start growing your link portfolio, it’s like planting seeds: your site will grow and mature, and then the whole world follows suit. And the more links you have coming into your site, the better your site will rank.
4 – Build links from relevant sites:
It’s important that the sites you’re linking from have content that relates back to the topic of your site so that people who click through from those sites will understand why they’re seeing content about your site on their screen. Also make sure that these links aren’t paid links because Google penalizes sites for having too many paid links on them (unless those paid links are from well known companies like Amazon).
5 – Create Infographics and Other Visual Assets:
Infographics and videos are always popular on social media platforms like Facebook, Twitter, Instagram and LinkedIn because they’re easy to share and embed into blog posts or websites easily. If you’re looking for a way to get more exposure for yourself or your brand then consider creating an infographic or video explaining a particular topic!
Infographics are great because they can be used as a blog post and also shared on social media. Plus, they’re easy to read and understand! Just make sure that the infographic contains links back to your website or any other sites where you may want people to go after reading it.
6 – Create Share Worthy Content:
Content marketing is one of the most effective ways to build links for your site. It’s also one of the most cost-effective ways to get your message out there into the world. If you want more people coming through your doors (and more money in your pockets), it’s time to start thinking about how you can incorporate content marketing into your business plan.
In addition, make sure your content is relevant. The most vital component of any link building campaign is the quality of your content. If your content isn’t relevant, people won’t be interested in sharing it with their audiences, and your links will fall flat. If you want to build links, make sure that what you’re publishing is actually something that people want to read!
7 – Use Influencer Marketing:
Influencer marketing has been a hot topic in recent years, but it’s still going strong in 2022! One thing that hasn’t changed is that influencers are still an incredibly effective way to reach new customers who might not otherwise find you online or offline. If you’re looking for a way to reach new audiences without shelling out money on traditional advertising channels like print ads or TV commercials, influencers may be exactly what you need. They’re also great at building backlinks because they’ll usually include links from their social media accounts when they post about their experience working with you.
8 – Leverage Guest Blogging:
Guest posts are one of the most popular ways to get links back to your website from other websites. The best thing about guest posting is that it doesn’t require any technical knowledge or coding skills on your part; just find a site that publishes content related to your niche and send them an email with a pitch for your article idea! If they like it, they’ll post it on their site and give you credit for writing it.
9 – Host Competitions & Giveaways:
Another great way to get exposure for your business is by hosting a competition or giveaway where participants leave comments with their contact information so that they can be contacted by your company later on down the road when they need help with your product or service. You can do this by hosting an event on social media where people submit photos of themselves using a product or service from your store.
10 – Don’t forget about local SEO!
It’s easy to think that as long as you’re ranking well on Google or Bing, you’re doing well. But local search can be a great way to find new customers and new leads. If you haven’t already done so, make sure you have a Google My Business page set up with all of your contact information and information about what services you offer. You can also add photos of yourself or your team members to help potential clients feel more comfortable working with you.
11 – Make sure your website is mobile-friendly!
If someone searches for “best marketing agency” on their phone while they’re out at dinner with friends and family, do they really want to see an enormous block of text? Probably not—and neither will Google or Bing when they crawl through their results pages looking for relevant businesses to show off in the search results!
Bottomline
The truth is that there are many reasons to pursue link building. Whether you’re an experienced marketer or just getting started, you’ve likely heard the term thrown around a bit, but you may still be wondering basically what link building is, how it can help you, and what sort of tactics you should be using. As you get ready to begin your own journey with link building, the best thing you can do is make sure that you stay informed and educated about the topic—there’s certainly no shortage of great information out there.
Author bio
Brandon Leibowitz is the founder of SEO Optimizers, a Digital Marketing Agency in Los Angeles, California. He is also the founder of Bosmol.com, a social media news log. He has been involved with search engine optimization and internet marketing since 2007.
