Most small businesses have a limited budget and time to promote their products or services. While there are many advertising options available, one of the most efficient and cost effective is an evergreen webinar funnel. An evergreen webinar funnel is a series of online marketing events that leads potential customers from initial contact to sale. In this article, we’ll discuss the basics of creating and running an evergreen webinar funnel, including tips on how to generate leads and close sales. We’ll also provide examples of successful evergreen webinar funnels used by small businesses.
So whether you’re just starting out or looking for ways to improve your current marketing strategy, read on for everything you need to know about creating and using an evergreen webinar funnel!
What is an evergreen webinar funnel and how does it work?
An evergreen webinar funnel is a system that allows you to automatically deliver your webinar content on a set schedule, without having to manually promote or launch the event each time. This can be a great way to keep your audience engaged and ensure that your content remains fresh and relevant.
The key to making an evergreen webinar funnel work is to have a strong promotional plan in place. This should include using social media, email marketing, and other channels to drive awareness and interest in your webinar. Once people are aware of your event, they can then register for it and receive automatic reminders as the date approaches.
To ensure that your webinar is successful, it’s important to deliver high-quality content that provides value to your audience. This can be in the form of helpful tips, insider knowledge, or case studies that show how your product or service has helped others. By delivering valuable content, you’ll keep people coming back for more, and they’ll be more likely to recommend your webinar to others.
If you’re looking for a way to promote your business and deliver valuable content to your audience, an evergreen webinar funnel can be a great option. By automating the process and making it easy for people to register and receive reminders, you can ensure that your event is successful and that your content remains fresh and relevant.
Why use an evergreen webinar funnel?
An evergreen webinar funnel is an effective marketing tool that can help you generate leads and close sales on autopilot. By using an evergreen webinar funnel, you can provide value to your audience and build trust with potential customers without having to put in a lot of time and effort. Additionally, an evergreen webinar funnel can help you increase your conversion rate and get more sales from your webinars.
If you’re not familiar with evergreen webinars, they are pre-recorded webinars that can be watched at any time. They don’t expire like live webinars do, which means that you can use them over and over again to generate leads and make sales.
Benefits of using an evergreen webinar funnel
Some benefits of using an evergreen webinar funnel include having a consistent flow of leads and potential customers, being able to automate the process so that it requires less effort on your part, and having a built-in sales system that can help increase your conversion rate. Additionally, evergreen webinars can provide you with valuable insights and feedback that can be used to improve your future marketing efforts.
How do you build an evergreen webinar funnel?
There are a few key steps to building an evergreen webinar funnel that will continue to generate leads and sales over time.
- Find a lead magnet that will entice your target audience. This could be a free report, eBook, video training, or something else that is valuable and relevant to your niche.
- Create a landing page where people can sign up to receive your lead magnet. Make sure the page is optimized for conversions with a strong headline, clear call-to-action, and compelling copy.
- Drive traffic to your landing page through paid advertising, social media, guest blogging, or other means.
- Once someone opts in to receive your lead magnet, they should be taken to a thank you page where they can download the content.
- You can then follow up with these leads through email marketing, and invite them to attend your pre-recorded webinar. Make sure to promote the value of the webinar and what attendees will learn by attending.
- To increase the chances of people attending your webinar, offer a freebie or discount for those who sign up. This could be an exclusive report, coupon code, or something else that is valuable to your audience.
- Once the webinar is over, you can then sell a related product or service to those who attended. This could be an online course, coaching program, or some other type of offer that will help them further their education in your niche.
By following these steps, you can create an evergreen webinar funnel that will continue to generate leads and sales over time. With a little effort, you can create a powerful marketing tool that will help you grow your business for years to come.
Tips for using your evergreen webinar funnel to its fullest potential
- Make sure you have a strong offer
Your evergreen webinar funnel won’t work if you don’t have a strong offer to present to your audience. Make sure you have a great freebie or incentive that will get people to sign up for your webinar.
- Promote, promote, promote!
Now that you have your evergreen webinar funnel set up, it’s important to promote it as much as possible. Use social media, email marketing, and even paid advertising to get the word out about your webinar.
- Get creative with your delivery
There are lots of ways to deliver an evergreen webinar. You can use pre-recorded videos,live stream your webinar, or even use a hybrid approach. Get creative and find the delivery method that works best for you and your audience.
- Keep your content evergreen
To keep your evergreen webinar funnel working properly, you need to make sure your content is evergreen as well. That means keeping your information relevant and up-to-date. If you need to change something in your presentation, be sure to update your funnel accordingly.
- Always be testing
The only way to know if your evergreen webinar funnel is truly working is to test, test, test! Try different offers, delivery methods, and pieces of content to see what works best for your audience. Then, make changes accordingly.
By following these tips, you can ensure that your evergreen webinar funnel is working to its fullest potential. Keep these things in mind and you’ll be able to create a powerful marketing tool that will help you close more sales and grow your business.
How to follow up with attendees and get the most out of your investment?
As a marketer, you know how important it is to follow up with your leads and customers. But what about those who attend your webinars? How can you make sure they are getting the most out of your content?
The first step is to send them a thank you email. This doesn’t have to be anything fancy – just a quick note to let them know you appreciate their attendance.
Include a link to the recording of the webinar, as well as any bonus materials you promised. And if you have an evergreen webinar (one that’s always available on-demand), be sure to include that link as well.
Finally, invite them to reach out to you with any questions or feedback they might have. This is a great way to build relationships and create advocates for your brand.
By following up with your evergreen webinar attendees, you can ensure they get the most out of your content – and that your investment pays off in the long run.
Tips for creating a successful evergreen webinar funnel
1. Start with a high-quality lead magnet
If you want people to sign up for your webinar, you need to give them a good reason to do so. And the best way to do that is to offer a high-quality lead magnet in exchange for their contact information.
Your lead magnet could be an eBook, video course, or even just a checklist or cheat sheet related to the topic of your webinar. Whatever it is, make sure it’s something that your target audience will find valuable.
2. Use an irresistible headline
The headline of your webinar landing page is critical in getting people to actually click through and sign up. So make sure it’s something that will grab their attention and make them want to learn more.
3. Promote your webinar across multiple channels
Don’t just rely on one method of promotion for your webinar. Instead, use a variety of channels to get the word out there. This could include email marketing, social media, paid ads, and more.
4. Create a strong offer
Your webinar should have a strong offer that will entice people to sign up and attend. This could be a discount on a product or service, exclusive access to something valuable, or anything else that would be of interest to your target audience.
5. focus on delivering value
The whole point of a webinar is to deliver value to your audience. So make sure that’s your focus when creating and promoting your event. If you can do that, you’ll be well on your way to success.
6. Follow up with attendees
After your webinar, don’t forget to follow up with attendees. This could include sending them a copy of the recording, offering additional resources, or just checking in to see how they’re doing. Following up is a great way to stay in touch with your audience and build relationships for long-term success.
7. Evaluate and adjust
Finally, don’t forget to evaluate your webinar funnel periodically. See what’s working and what isn’t, and make whatever adjustments are necessary to keep things running smoothly. With a little effort, you can keep your funnel optimized for success.
Creating a successful evergreen webinar funnel doesn’t have to be complicated. Just remember to focus on delivering value, promoting your event across multiple channels, and following up with attendees after the fact. If you can do that, you’ll be well on your way to success.
Final Thought
An evergreen funnel is one that continually brings in leads and sales without having to re-create the content or live event each time. It works by using previously recorded videos and materials which are then promoted through email marketing and social media. The benefits of using an evergreen funnel include scalability, increased ROI, and more engaged attendees. In order to create a successful funnel, you need to make sure your content is high quality and relevant, promote it effectively, and follow up with attendees after the event. Have any questions? Leave them in the comments below!
