VSL Marketing What It Is, How to Do it, and Why It's Important banner image

There’s a lot of talk these days about vsl marketing – what it is, how to do it, and why it’s so important. But as a small business owner, you may be wondering what all the fuss is about. Well, wonder no more! Here we’ll break down everything you need to know about vsl marketing, including what it is, how to do it, and why it’s so important. By the end of this post, you’ll be an expert on vsl marketing and ready to put it to use for your own business. So let’s get started!

What is a video sales letter marketing?

A vsl marketing is a video that pitches your product or service to potential customers. It’s essentially a sales pitch, but instead of being delivered through text, it’s delivered through video. This makes it a very powerful tool for small business owners, as it allows you to connect with your audience in a more personal and engaging way than traditional text-based marketing can.

How do I make a vsl?

Making a vsl is actually quite easy – all you need is a camera and some basic editing software. However, before you start filming, there are a few things you’ll want to keep in mind. First, be sure to script out your video carefully and make sure every point is clear and concise. Second, make sure you have a call-to-action at the end of your vsl, directing viewers where they should go next. It could be as simple as telling them to visit your website or encouraging them to contact you for more information.

Why is vsl marketing important?

Vsl marketing can be an incredibly effective way of reaching and engaging with your target audience because video content tends to outperform every other type of content when it comes to engagement rates on social media platforms like Facebook and Twitter – not only that, but vsl videos tend to rank higher in Google search results than text articles do! In fact, according to this HubSpot study , “pages with video may see up to 157 percent greater organic page reach on Facebook than those without video.”

This means vsl marketing is an incredibly powerful way to reach more people through social media. Plus, it’s much cheaper than other types of marketing – vsl videos are free to produce and you can even create one for your business using only a smartphone! So there really isn’t any reason not to start vsling right away.

video production

Tips for getting started with VSL Marketing :

The do’s and don’ts of creating video sales letters that work

The do’s

The first thing you need to understand about vsl marketing is that it’s not just another advertising channel – it’s a whole new way of thinking about marketing. vsl marketing is all about creating a video that sells your product or service, and it’s one of the most effective ways to market your business online.

But before you can create an effective vsl, you need to understand what makes them work. There are a few key things to keep in mind when creating your video:

One other thing: vsl marketing isn’t just for experts and Fortune 500 companies! As long as you have video editing software (which most computers already come equipped with) and know how to use it, then anyone can create vsl videos to market their business online…and I should know because we’ve helped small businesses all over the country do exactly that through our Rosetta VSL Services . So if you want help creating an effective vsl today, contact us and we’ll be happy to help!

Remember, vsl marketing is a whole new way of thinking about video production…so don’t be afraid to go outside the box!

VSL Marketing What It Is, How to Do it, and Why It's Important(Pinterest Pin)

The Don’ts

By following these tips, you’ll be able to create video sales letters that are both effective and engaging – which is exactly what vsl marketing is all about!


Video sales letter marketing is a powerful way to showcase products and services without the need for traditional advertising. The video format has been proven time and again to be one of the most compelling formats because it’s personal, can include testimonials from satisfied customers, and provides a more interactive experience than other types of content marketing.

However, not all videos are created equal – there are some things you should keep in mind if you want your VSL Marketing efforts to really work. We’ve got some tips that will help get your creative juices flowing or give you ideas about how to improve on what you have already done as well as helpful do’s and don’ts when creating effective video sales letters that convert!
Interested? Contact us today to learn how we can help make your next VSL project successful!

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